Meeting the demands of sensitive skin…
Today 70% of women who visit pharmacies claim to have sensitive skin. This skin condition is even more common in women with dry skin because 80% of them experience this sensitivity. Indeed, women with dry skin have dealt with skin marked by numerous sensory experiences, such as tightness, fragility, roughness and rigidity, which are accentuated when they use ill-suited foundations.
…with a suitable foundation option.
Applying make-up to sensitive skin is often difficult: An ill-suited foundation does not always adjust to the surface of the face. During the day, feeling of discomfort and pulling may appear. The foundation builds up in the face's recesses (wrinkles, fine lines, dry patches, imperfections) and the make-up result is uneven. In order for dry and sensitive skin to finally enjoy the pleasure of a customised foundation, it is essential to use a foundation that harmonises, is comfortable and ultra-moisturising, but to also favour hypoallergenic formulas to minimise the risk of irritation and allergies for these delicate epidermis types.