The eye contour one of womens leading concerns in the anti aging combat

duration time 3 min read

The eye contour, the first area to show signs of fatigue and the passage of time

Skin around the eyes covers 22 muscles which are in perpetual motion. Each day, around 10,000 blinks enables preserving moisture on the cornea. To make this mobility possible, skin around the eyes is very thin. It is lacking in sebaceous glands and collagen and elastin fibers. This thinness makes it particularly fragile and sensitive to aggressions.

Result: it is the first facial area to be marked by tiredness and the signs of time: shadows, puffiness, fine and deeper wrinkles.

KEY
FIGURES

71% of women* from 25 to 55 have wrinkles around their eyes.

*Source: IPSOS 2007, Europe, 133 women, 25-55 wrinkles.

THE LA ROCHE-POSAY
SOLUTION

After the face, eyes are the next to benefit from the anti-aging potential of REDERMIC R

 

To combat signs of aging and tiredness, the La Roche-Posay Laboratory has created an innovative formulation which combines an exclusive Retinol Complex with caffeine.
  1. The exclusive Retinol Complex: pure retinol + slow-release retinol

    The unique gradual release process enables delivery of a large corrective dose of retinol while respecting the skin's tolerance level. Delivering the dose all at once could overwhelm the tolerance level and provoke irritation. The release process allows retinol to spread gradually through the skin, giving it time to adjust to the activator's uncommon power.

    Result: Wrinkles are smoothed. The eye contour is toned.
  2. Caffeine: the anti-tiredness booster

    Known for its stimulating and energizing properties, caffeine is a precious ingredient for anti-fatigue care of the eye contour. It provides a visible tiredness-erasing action on the eye contour.

    Result: Shadows are attenuated. The eye contour is evened. 

KEY FIGURES

72% of women* complain about their tired look and haggard eyes.

*Source: IPSOS 2007, Europe, 133 women, 25-55

PRACTICALITY

A delicious texture with multiple advantages

The light, fluid, melt-in texture of REDERMIC R was specially designed for the exceedingly fragile area around the eyes. It's full of pleasant surprises because, in addition to a delicious feeling of freshness on application, the gel-cream has a toning effect without pulling or drying. Its special feature? A pointed tip for targeted application reinforces the advanced technical aspect of this concentrate of effectiveness.

For optimum effectiveness:

  • in the morning, when you're in a hurry, lightly pat on REDERMIC R  from the inside to the outside of the eye;
  • during the weekend when you have more time, before application, press on the eyebrow arch to encourage drainage of toxins and the spread of activators.

TRUE
OR FALSE

RETINOL IS THE MOLECULE
ALLY FOR SENSITIVE SKIN.

TRUE

A precursor of pure vitamin A, it acts both on the surface and deep down to smooth and even out the complexion and visibly reduce the depth of wrinkles.Its plus point? Its strong soothing properties on clinical signs of aging make it an anti-aging ally of choice.
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YOUR DIET HAS NOTHING TO
DO WITH HOW YOUR SKIN AGES.

FALSE

Eating a balanced diet full of antioxidants (berries, apples, brocoli etc.), essential fatty acides and trace elements and leaving a healthy lifestyle actually helps your skin looking young.
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CLEANSING IS KEY IN E
YOUR ANTI-AGEING RITUAL.

TRUE

Cleansing removes not only make-up but all impurities accumulated throughout the day, such as pollution, sebum, sweat. Skincare products are most effective on clean skin. Without this crucial step, impurities would clog the pores and suffocate the skin, preventing the active ingredients contained in your skincare product from doing their job.
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TIREDNESS CAN SHOW ON
THE SKIN AROUND YOUR EYES.

TRUE

With tiredness or age, blood and lymph microcirculation around the eyes may slow. The very thin skin around the eye contour readily reveals the marks of poor vascularization or inadequate lymph drainage. This is what provokes the appearance of signs of tiredness, such as shadows or puffiness.
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THE SUN IS YOUR
SKIN'S BEST FRIENEMY.

TRUE

Multiple environmental aging factors stem from the very energy source that gives us light and life: the sun. The effects of UVB have been known for decades: sunburn and skindamage. But UVB is just one facet of sun-induced aging. Present all year round, even in cloudy weather, UVA and infrared rays penetrate deep within the skin, degrading its essential building blocks.
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OUR SAFETY
COMMITMENTS

Safety standards beyond international cosmetics regulations.

laroche posay safety commitment product allergy tested model close up

100% PRODUCTS
ALLERGY TESTED

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One Prerequisite = Zero Allergic reactions
If we detect a single case, we go back to the labs and reformulate
laroche posay safety commitment essential active dose product head

JUST THE ESSENTIAL,
AT THE RIGHT ACTIVE DOSE

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Developed in collaboration with dermatologist and toxicologist, our products contain only the necessary ingredients, at the right active dose.
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TESTED
ON VERY SENSITIVE
 SKIN

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Our products' tolerance is verified on the most sensitive skin: reactive, allergic, acne-prone, atopic, damaged or weakened by cancer treatments.
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FORMULA PROTECTION
OVER TIME

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We select the most protective packaging associated with only the necessary preservatives, to guarantee intact tolerance and efficacy over time.