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No.1 ANTI-AGING SERUM*
WRINKLES, LOSS OF VOLUME AND ELASTICITY FOR SENSITIVE SKIN.
HYALURONIC ACID, VITAMIN B5, MADECASSOSIDE
HYALU B5 Serum: The 1st La Roche-Posay dermatological correction to repair1, immediately replump and significantly reduce wrinkles. Tested on sensitive skin, even after procedures2.

HOW TO APPLY:
Apply to the face in the morning and/or evening.

1 Repairs skin barrier.
2 Superficial procedures. Do not apply on non healed skin.

 
Smooth, fresh texture to comfort your skin.
With La Roche-Posay Thermal Spring Water.
A unique hydrating, re-plumping formula enriched with two pure hyaluronic acids and vitamin B5. Plumps and repairs skin's barrier.

RE-PLUMPING & REHYDRATING
- Hyaluronic acid: reduces wrinkles, re-plumps the skin, and increases skin volume and elasticity.

REPAIRING
- Vitamin B5: Improves skin's repairing process.
- La Roche-Posay Thermal Spring Water: Soothes skin and reduces skin irritation.
Hyaluronic acid duo for action at the surface and in-depth.
Optimal tolerance, clinically proven even for sensitive skin and felt by consumers :
- Tested on more than 580 people
- Tested on sensitive skin
- Tested after procedures3
- Non-comedogenic
- Loved by 100%4

3 Cosmeto clinical tests on 30 subjects aged between 18-65 years
4 Self-assesment on 34 subjects aged between 44-59 years
 

*Source: L’OREAL – data calculated on the basis of data from IQVIA Pharmatrend International database – in France, Italy & Spain (in pharmacy and parapharmacy); in Germany, Belgium, Netherlands, Switzerland, Greece & Austria (in pharmacy); rebuilt from a list of products provided by L’OREAL on anti-ageing serum market – FY2018 & YTD Feb 2019 – in volume and value.

Validity after opening:
12 Months
  • Adults
  • Re-plumping 
    Anti-wrinkle
    Increases volume and suppleness
    Moisturising
    Hydrating
    Smoothing
  • Face
  • Bottle

KEY INGREDIENTS:
Let's Take a Look Inside the Anti-aging Serum

Duo of Hyaluronic Acids

Hyaluronic acid is the go-to anti-ageing molecule used by dermatologists in aesthetic procedures to address wrinkles and reduced skin plumpness.
La Roche Posay uses fragmented & high molecular weight to re-plump the skin.

VITAMIN B5

Vitamin B5 is renowned for its soothing. It stimulates the skin's regeneration and resistance.

MADECASSOSIDE

A remarkable extract of the healing herb Centella Asiatica, madecassoside helps fill in wrinkles by firming skin. It's recognized soothing agent,especially associated with  the repairing vitamin B5 and the re-plumping hyaluronic acid.
AQUA / WATER • GLYCERIN • ALCOHOL DENAT • PROPYLENE GLYCOL • PANTHENOL • PENTYLENE GLYCOL • DIMETHICONE • PEG-6 CAPRYLIC/CAPRIC GLYCERIDES • PPG-6-DECYLTETRADECETH-30 • GLYCERYL ISOSTEARATE • MADECASSOSIDE • SODIUM HYALURONATE • AMMONIUM POLYACRYLOYLDIMETHYL TAURATE • DISODIUM EDTA • HYDROLYZED HYALURONIC ACID • CAPRYLYL GLYCOL • CITRIC ACID • XANTHAN GUM • BUTYLENE GLYCOL • TOCOPHEROL • PHENOXYETHANOL • PARFUM /FRAGRANCE

B212343/1

IT'S PROVEN
Skin immediately recovers bounce, suppleness and healthy-fresh complexion. Wrinkles and fine lines look reduced. Skin looks replumped as if renewed.

70
TEST RESULTS*
At the end of the day
71% wrinkles on face look reduced

After 4 weeks
75% the complexion looks fresher
69% skin seem revitalized
Bar
Dermatologists’ clinical efficacy assessment
Crow’s feet wrinkles reduced by 7%
Skin tonicity improved by 28%
Patients’ self-perceived improvement
Skin looks replumped: 63%
Skin elasticity is improved: 79%
Skin tone is more radiant: 65%

EXPERT
QUOTE

Always apply your skin care products on a clean skin, as they will be able to better enter your skin and work more effectively. Apart from your face, also take care of key areas that expose your age like your neck, chest, and hands.

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WHICH ONE
WILL YOU PREFER?

OR

THE PERFECT MATCH
FOR YOUR SKIN

HYALU B5'S WINNING TRIO

The Haylu B5 range offers an anti-aging correction for sensitive skin, combining dermatological molecules Pure Hyaluronic Acid (hydrating & plumping effects) and Vitamin B5 (repairing effects).
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